Year of Magic

AXE weren't landing in Social, ‍‍‍‍‍‍the one p‍‍‍lace young Gen Z guys actually spend time. For a brand that wants guys to FIND THEIR MAGIC, they'd lost theirs. We radically overhauled their entire approach with an editorially driven structure, creating a first of its kind Instagram feed.

‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍Strategy/ Concept/ Self Initiated Project

©2017 Demi‍‍‍anyk Lobb

Intro

Interests Post‍‍‍‍‍‍

Interests ‍‍‍Post

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‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍axe ‍‍‍ ITS YE BOY TWENNY‍‍‍! Takin Over The Axe Feed
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6,005 views • Liked by a.k.r.s.s and mauromrm
axe Bottom Of My Bag... ‍‍‍
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6,005 views • Liked by a.k.r.s.s and mauromrm
axe You Asked I‍‍‍ ‍‍‍Answered 🙌
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