Gym Bastards

We were involved in branding a new breed of underground gym. Off the back of the work we partnered with the owners to create a range of sports apparel sold direct to members. Luckily for us, these members included UFC middleweight champion Michael Bisping, IFBB fitness model Nina Ross, and a couple of the Sale Sharks rugby league players.

Co-founders/ Concept/ Design/ Photography

©2017 Demianyk Lobb