Chivas Regal

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Chivas wanted to highlight their sponsorship of Cannes Film Festival. We wanted this partnership to feel effortless and shareable so we built an immersive experience where users could scroll the entire length of Cannes during the opening weekend and in turn discover everything Chivas was up to.

Chivas Regal


Chivas wanted to highlight their sponsorship of Cannes Film Festival. We wanted this partnership to feel effortless and shareable so we built an immersive experience where users could scroll the entire length of Cannes during the opening weekend and in turn discover everything Chivas was up to.

Awards: FWA: Site of the Day.

Results: Views up 6000% on previous year. Average dwell time +7mins.

Creative Leads/ Concept/ Art Direction and Copy.

©2017 Demianyk Lobb